"There is nothing so useless as doing efficiently that which should not be done at all."
---Peter Drucker
Most marketing and advertising agencies "get the cart before the horse": they focus first on the public's Outside Perception and then immediately zero in on Tactical Execution. This often results in placing the wrong message in the wrong media and does not drive business to the client.
Ignite Marketing Group takes a different approach.
We focus first on your Inside Reality, discovering what it is that makes you unique. Then we shift to creating a compelling Outside Perception that uniquely positions you as the de facto choice when your best prospects are ready to do business. In other words, we work out your Strategic Messaging before we even think about Tactical Execution. (See Article on Strategic vs. Tactical Marketing).
Ignite Marketing Group accepts engagements with small-to-mid-sized companies on an individual basis to create and implement entire marketing and advertising solutions. In some cases, we partner with our client’s marketing departments; in others, we become the client’s outsourced marketing department. In either case, we specialize in uncovering and then articulating your unique value proposition so your best prospects choose you when they’re ready to do business in your industry.
Fees vary from client to client depending on the scope and complexity of the project. Engagements can run from 6 - 24 months. Please contact us for more information.
